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Read MoreI help capable but stuck professionals break free from identity traps and build a life they truly own using simple systems, practical experiments, and evidence based reinvention.
I am Dr. Ehoneah Obed. Pharmacist turned software engineer turned founder. I have reinvented my identity multiple times and each chapter taught me something important about the engine behind personal change. Over the years, I engineered a set of frameworks that help people shift their identity with clarity, structure, and evidence.
Today, I teach these systems to professionals who are ready to stop thinking about change and start creating it.
They stay stuck because:
You are not broken. You are running an old identity loop.
Your life changes when you learn how the loop works.
Everything I teach comes from one unified system of reinvention (The Reinvention OS). Here are the foundations.
A precise model that explains why people stay trapped in the same patterns and why identity, action, evidence, and story reinforce one another. This is the psychological engine behind your current reality.
A six step process from curiosity to a new identity. It transforms reinvention from a confusing emotional journey into a structured, testable progression.
A 2×2 decision system that helps you decide when to commit, when to persevere, and when to pivot so you do not waste years on misaligned paths.
A four part flywheel that turns your effort into visible, verifiable proof and accelerates your identity growth.
A simple daily system that removes overwhelm and keeps you moving through the messy middle. This is the most effective solution to the “desire debt” that everyone has.
A mental model that offers a powerful explanation for why we behave the way we do. It serves as a practical toolkit for self-reflection, improved communication, and a deeper empathy for others.
My reinvention journey did not happen by accident. It followed patterns that I only understood years later.
I trained as a pharmacist for 6 years. I learned to code alongside it. I left hospital practice after one year and built a digital marketing agency. I earned my AWS Solutions Architect certification. I completed a one year software engineering bootcamp, landed a tech job, and went on to earn a master’s degree in health informatics at the University of Toronto. I worked with a digital health startup in Toronto and now serve as CTO of Granted in Canada.
Each chapter added a new layer of evidence to a new identity.
The same systems that helped me reinvent myself are the systems I now teach.
If you stay connected to my work, you will learn how to:
Everything I teach is actionable, clear, and rooted in lived experience.
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Read MoreDigital Health research publications
Health informatics academic papers
Tech education platforms
Software engineering communities
My growing global audience across X, YouTube, Medium, and LinkedIn
Quiet proof. No noise. Only evidence.
If you are ready to design a life that matches who you are becoming, start with the Identity Audit or subscribe to The Ledger.
The next version of you is not something you find.
It is something you build.