Blogging Case Study: Starting A Blog And How To Make Money From It
This is a case study that you may be interested in if you have ever thought about starting your own blog.
- It costs so much to start a quality blog in Ghana
- Making a substantial income (money) from blogging in Ghana is very difficult
- Ranking websites from Ghana is difficult
- Producing quality content is difficult
- Ghanaians are not interested in educational content. They like more of entertainment contents
- Managing a blog and having an 8-4 job is difficult
These and many more concerns of a number Ghanaians is the inspiration that has push my team and myself to start this particular case study.
Are those assertions true and even if they are, is there a way to go about them in order to succeed?
How easy can one blog and still hold unto their permanent job?
Will I be able to make money from managing a blog?
These hypothesis are what we will be working with.
On that note, we are launching a new blog to use as a case study for the above hypothesis.
I will be documenting the journey from how we started the blog through to when we start making money from it.
At any point in time, I will duely inform you (if you are interested in following this case study) about every action that we take.
The blog is going to be a medical blog where health related stuffs will be posted.
If you know anything about health you know that creating content for such a website requires a lot of expertise. So how are we going to pull it through? I will share those with you too.
The url to the blog for this case study is: https://wapomu.com
This evening, we are going to launch the blog and make it available to the general public.
The content on Wapomu.com is geared towards getting the right information about health to the general public. They are therefore written with simple language and easy to understand.
It will be a website where you can find answers to all your health related questions. Some of the categories that we will be blogging on include:
- Medical conditions
- Fitness
- Medications
- Beauty
- Diet & Nutrition
- Medical Advice
- Medications
If you are interested in knowing the outcome of this case study or following up on this journey, then join my private Facebook group IKRATE COMMUNITY since I will be posting the updates in the group. Click on the link below to join
https://ehoneahobed.com/ikrate
The launching of the website will take place during the third lesson of the Content Creation masterclass which comes of this evening at 7PM. If you haven’t signed up for it yet, click the link below to sign up.
Dr. Ehoneah Obed (Pharmacist, Software Engineer, Health Informatician, Founder)
My work focuses on identity engineering, which is the deliberate process of designing and updating who you are, personally and professionally.
Most people experience identity as something fixed or accidental. It is shaped by parents, early success or failure, education, and society’s definition of what a “good life” looks like. They adapt to it rather than questioning it. What most people do not realize is that identity is not just something you discover. It is something you can actively engineer.
Personal identity engineering is about gaining control over how your beliefs, values, and self-concept are formed and reinforced.
Professional identity engineering is about translating that internal identity into skills, work, leverage, and visible contribution in the world.
When people feel stuck, it is rarely because they lack motivation or talent. It is because they are trying to change outcomes while leaving the underlying identity system untouched. Careers stall. Confidence collapses. Direction feels unclear. The system keeps producing the same results.
I learned this by rebuilding myself multiple times.
I trained as a pharmacist for six years. While working in hospitals, I began learning to code alongside my job. That led to building real software, selling products, transitioning into software engineering, completing a master’s degree in health informatics at the University of Toronto, and now building startups and systems full time. Each transition followed the same pattern. My identity did not change because I thought differently. It changed because I took specific actions that produced new evidence, and that evidence forced a new story about who I was capable of being.
That is the core mechanism behind identity engineering.
Identity updates when you intentionally generate evidence that contradicts your old self-image, then compound that evidence until the old identity can no longer run the system.
This blog is where I document that process. I write about how to design identity experiments that are small, controlled, and reversible. How to build proof-of-work that changes both how you see yourself and how the world responds to you. How to move forward without waiting for clarity, confidence, or permission.
This is not motivation and it is not coaching. It is systems thinking applied to human change.
I also write The Ledger, a weekly record of systems and experiments for building a life you own.
And I built the Identity Audit, a diagnostic tool that helps you understand your current identity state before you attempt to change it.
I am not presenting a finished theory. I am engineering this in real time, using my own life as the test environment. If you want more agency over who you are becoming, both personally and professionally, you are in the right place.
