One of the greatest advantages the internet has brought to us all is that it has reduced barriers to starting businesses, making it easy to start most businesses nowadays.
Erstwhile, when you thought of starting a business, one of the first things that came to mind was an office to buy or rent. This increased startup costs and many people didn’t have enough to start their own businesses. Fast forward to the present and you can literally pick your phone right now and with the right knowledge start a successful business online.
You don’t necessarily need to get an office space first or to be at a certain age nor a university degree to start a business online.
In fact, you can start your own business today and grow it into a successful business.
The question therefore is, if it is this simple to start why aren’t people starting their businesses?
The truth is, there is a very low barrier to entry thus, a lot of people are starting their own businesses online. They are actually starting businesses but without the right knowledge and guidance, you can’t sustain such a business.
Don’t forget, there was a time you needed to be a graduate from business school or someone with extra-ordinary business skills to build a successful business.
The fact that you no longer necessarily need a degree to start a business online doesn’t mean you can build a successful one without the requisite knowledge.
The truth of the matter is that so many people are starting businesses online but are not heard of because the media only talks about the successful ones.
Unfortunately, a lot of people are not able to grow their own online businesses successfully because they don’t have the requisite knowledge. There are even well-established offline businesses that are very successful but are still not able to make it online?
Is it because they don’t have the right business knowledge and skills?
No, but winning online has its own set of skills and knowledge that you need. If you don’t get those skills and knowledge, no matter how good you are in business you aren’t likely to succeed online.
What then do you need in order to build a successful online business?
- You need to master the relevant skills and knowledge needed to succeed online
- You need to invest your time into mastering the secrets of the online game
However, if you are not a company that already has a team dedicated to doing all these online kinds of stuff, it’s going to be really difficult for you.
What should you do then?
There’s a way out to every problem except when you have not discovered that solution yet.
There are a number of people who have already invested time and energy into mastering the online game for business success.
Instead of spending years trying to master it on your own, why don’t you get one of these people as your coach or just hire them all together to do that kind of work for you?
This will save you money, time, and energy which you can channel into growing your offline business.
Note that, in the era that we find ourselves, you can’t win big if you ignore the online aspect of your business.
Start now, but start on the right foot.
PS: I help businesses establish a strong online presence to drive sales. I also help individuals establish their own online businesses.
So, if you are just starting and want to start an online business or improve the online presence of your business, or looking for a coach, send me a DM and I will take it from there.
Ehoneah Obed: Pharmacist, Software Engineer, Health Informatics Student.
Inspiring tech enthusiasts and future healthcare innovators. Sharing insights on software engineering, health informatics, and motivating young minds in technology and healthcare.