How Easy Is It To Start An Online Business?
One of the greatest advantages the internet has brought to us all is that it has reduced barriers to starting businesses, making it easy to start most businesses nowadays.
Erstwhile, when you thought of starting a business, one of the first things that came to mind was an office to buy or rent. This increased startup costs and many people didn’t have enough to start their own businesses. Fast forward to the present and you can literally pick your phone right now and with the right knowledge start a successful business online.
You don’t necessarily need to get an office space first or to be at a certain age nor a university degree to start a business online.
In fact, you can start your own business today and grow it into a successful business.
The question therefore is, if it is this simple to start why aren’t people starting their businesses?
The truth is, there is a very low barrier to entry thus, a lot of people are starting their own businesses online. They are actually starting businesses but without the right knowledge and guidance, you can’t sustain such a business.
Don’t forget, there was a time you needed to be a graduate from business school or someone with extra-ordinary business skills to build a successful business.
The fact that you no longer necessarily need a degree to start a business online doesn’t mean you can build a successful one without the requisite knowledge.
The truth of the matter is that so many people are starting businesses online but are not heard of because the media only talks about the successful ones.
Unfortunately, a lot of people are not able to grow their own online businesses successfully because they don’t have the requisite knowledge. There are even well-established offline businesses that are very successful but are still not able to make it online?
Is it because they don’t have the right business knowledge and skills?
No, but winning online has its own set of skills and knowledge that you need. If you don’t get those skills and knowledge, no matter how good you are in business you aren’t likely to succeed online.
What then do you need in order to build a successful online business?
- You need to master the relevant skills and knowledge needed to succeed online
- You need to invest your time into mastering the secrets of the online game
However, if you are not a company that already has a team dedicated to doing all these online kinds of stuff, it’s going to be really difficult for you.
What should you do then?
There’s a way out to every problem except when you have not discovered that solution yet.
There are a number of people who have already invested time and energy into mastering the online game for business success.
Instead of spending years trying to master it on your own, why don’t you get one of these people as your coach or just hire them all together to do that kind of work for you?
This will save you money, time, and energy which you can channel into growing your offline business.
Note that, in the era that we find ourselves, you can’t win big if you ignore the online aspect of your business.
Start now, but start on the right foot.
PS: I help businesses establish a strong online presence to drive sales. I also help individuals establish their own online businesses.
So, if you are just starting and want to start an online business or improve the online presence of your business, or looking for a coach, send me a DM and I will take it from there.
Dr. Ehoneah Obed (Pharmacist, Software Engineer, Health Informatician, Founder)
My work focuses on identity engineering, which is the deliberate process of designing and updating who you are, personally and professionally.
Most people experience identity as something fixed or accidental. It is shaped by parents, early success or failure, education, and society’s definition of what a “good life” looks like. They adapt to it rather than questioning it. What most people do not realize is that identity is not just something you discover. It is something you can actively engineer.
Personal identity engineering is about gaining control over how your beliefs, values, and self-concept are formed and reinforced.
Professional identity engineering is about translating that internal identity into skills, work, leverage, and visible contribution in the world.
When people feel stuck, it is rarely because they lack motivation or talent. It is because they are trying to change outcomes while leaving the underlying identity system untouched. Careers stall. Confidence collapses. Direction feels unclear. The system keeps producing the same results.
I learned this by rebuilding myself multiple times.
I trained as a pharmacist for six years. While working in hospitals, I began learning to code alongside my job. That led to building real software, selling products, transitioning into software engineering, completing a master’s degree in health informatics at the University of Toronto, and now building startups and systems full time. Each transition followed the same pattern. My identity did not change because I thought differently. It changed because I took specific actions that produced new evidence, and that evidence forced a new story about who I was capable of being.
That is the core mechanism behind identity engineering.
Identity updates when you intentionally generate evidence that contradicts your old self-image, then compound that evidence until the old identity can no longer run the system.
This blog is where I document that process. I write about how to design identity experiments that are small, controlled, and reversible. How to build proof-of-work that changes both how you see yourself and how the world responds to you. How to move forward without waiting for clarity, confidence, or permission.
This is not motivation and it is not coaching. It is systems thinking applied to human change.
I also write The Ledger, a weekly record of systems and experiments for building a life you own.
And I built the Identity Audit, a diagnostic tool that helps you understand your current identity state before you attempt to change it.
I am not presenting a finished theory. I am engineering this in real time, using my own life as the test environment. If you want more agency over who you are becoming, both personally and professionally, you are in the right place.
